Explore the future of government communication through workshops hosted by international institutions

Sharjah: A world of learning opportunities for aspiring government communication professionals and public affairs professionals is knocking on the door as the 11th annual International Government Communication Forum, held at the Expo Center Sharjah from September 28 to 29, announces a busy agenda of specialized workshops.

Led by communications professionals and thought leaders in the two-day forum that will bear the theme of ‘Challenges and Solutions’, the daily workshops will showcase the latest digital innovations supporting the sector, highlighting best practices and the journeys of local and global media entities, providing a training platform Ideal on skills for college students, young government communication professionals, media professionals, public officials, and all individuals working in any capacity in the areas of crafting and communicating government messages to the public.

Learn how to create innovative content for the digitally curious

Sky News Academy will organize a workshop entitled Creating digital content from/to phones Led by Abnoub Mansour and Eman Khattab, presenters at Sky News Arabia, who will show participants the best tools for creating professional content using smartphones.

Attendees will learn ways to transform official enterprise content into engaging messages that are digitally sent to the current generation of end users who prefer to communicate via their smart devices. The workshops will also highlight how to increase public engagement with the government on social media, and share specific guidance on ways to make their messages more attractive to smartphone users.

Achieve results by combining the latest tools and best practices in digital communication

Workshop entitled Government Communication in the Digital Age Organized by the Arab Administrative Development Organization – the League of Arab States, it will empower participants with the skills and knowledge necessary to develop government communication systems in light of the administrative and technological dimensions that have changed the features of communication and provided new tools that enable callers to enhance them. The impact of messages, measurement methods and the application of modern management principles in achieving goals.

Led by Dr. Mona Magdy, a certified trainer from the Chartered Institute of Public Relations in the UK, the workshop will highlight the characteristics of effective government communication in the digital age, crafting compelling case building messages, impact measurement, performance evaluation indicators for effective communication, digital storytelling skills and best practices.

Get a Junior Diploma in Artificial Intelligence Journalism

Organized by Artificial Intelligence Journalism for Research and Foresight (AIJRF), a workshop entitled Mini Diploma in Journalism in Artificial Intelligence It targets media professionals, government leaders, government communication officials and content makers to enable them to successfully employ Artificial Intelligence (AI) applications and solutions in the content industry, as well as to manage government services, achieving the most important organizational goals and strategies.

The workshop is led by Dr. Mohamed Abdel-Zaher, CEO of the Institute. And Fadi Reda Hammouda, certified trainer for artificial intelligence services from the iPhone Group, who will introduce participants to artificial intelligence journalism emerging from the tools and techniques of the Fourth Industrial Revolution and highlight the foundations of big data analysis in the media.

The session will also focus on artificial intelligence applications and solutions in government communications and international media, the links between artificial intelligence techniques and social media, and talk about the basic principles of robotics marketing.

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