Flight Attendant on Storytelling for 25 Years

With its proven track record of success in retail – including over 50 The New York Times And the The Wall Street Journal BESTSELLER – Greenleaf has been a proven innovator in the mixed publishing world for 25 years and still going. While non-fiction makes up a large part of Greenleaf’s list of titles, it also publishes fiction, children’s books, memoirs, and even graphic novels.

What distinguishes Greenleaf from other hybrid presses? According to CEO Tanya Hall, the longevity of Greenleaf means tried and true expertise and a commitment to fostering meaningful relationships with authors and their books. “Our focus on author service is not just talk. Oversight is one of our core values,” says Hall. “Our team is really passionate about books and helping authors bring ideas into the world.”

Greenleaf provides a full range of publishing services, including creative development, design, production and marketing. “We have an in-house creative agency,” Hall says. Another unique feature is that Greenleaf started as a distributor and has maintained internal distribution services to this day. “We maintain this strength within the company, which gives us benefits from higher author revenue payments and a direct line of communication and feedback with the accounts we sell,” Hall says.

In addition to creating and distributing excellent quality books to major retail outlets – including airport markets – Greenleaf has formed unique partnerships with outside organizations. These include Company Magazineand Fast Company Press and BrainTrust Ink. “Our imprint partnerships allow our authors to publish with strong brands and market to their unique audience,” says Hall. In exchange for the imprint partners giving a share of the equity, our authors receive advertising support worth tens of thousands of dollars.

One of the biggest challenges for authors, whether they are independently published or traditionally published, is making their work known to readers. Knowing the right marketing tactics can mean the difference between a book that flies under readers’ radars and one that flies off the shelves.

“This is a competitive business,” Hall says. “To help our authors go beyond the noise, we develop customized campaigns based on their needs and existing resources. It may include business marketing, social media and brand strategy, audience development, website building, networking with influencers, and consumer-focused initiatives such as podcast awareness and article publishing. “.

Greenleaf’s commitment to the authors and their transformative ideas is visible in the books themselves. Her bestselling titles include positive intelligence By Sherzad Shamin, An affirmation guide for readers seeking personal and professional achievement; God’s Box By Mary Lou Quinlan, A Touching Story of a Daughter’s Journey of Love, Loss and Leaving; And the Rebooting with the Joe Goose Diet Written by Joe Cross, the lifestyle book that advocates clean, healthy eating.

For 2023, Greenleaf’s far-reaching titles include The future of education: The ExoDexa Manifesto Written by Nolan Bushnell, one of the early innovators in the video game industry, and Dr. Leah Hans, leading educator. According to Hall, the book offers “a groundbreaking online learning system that will engage both teachers and students while meeting the need to develop critical thinking and problem-solving skills.”

Another notable title is Under Naga’s Tail: A True Story of Survival, Courage, and Escape by James Ting and Mai Bonsing Ting. It’s a memoir of a young man’s escape from the Khmer Rouge regime in Cambodia, which Hole calls “a beautifully written memoir.” [that] It provides a common acknowledgment that all human beings have a soul that can break free from the prison of fear and harm.”

For authors with urgent stories to tell, whether it’s how-to nonfiction, memoir, fiction, a business title, or a lifestyle, Hall recommends the empowering option of mixed publishing. “Be clear about your goals in terms of your writing, and when you’re feeling down, try to step back and remember why you were tackling this major task in the first place,” she says. “Educate yourself on the front end of the process and start thinking about upgrading early. Think strategically about the content you create before you even create it.”

A version of this article appeared in the 12/09/2022 issue of Publishers Weekly Titled: Greenleaf: Stewards of Storytelling for 25 Years

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