Google Cloud Next 2022 – Customers Benefit from Enhanced AI Capabilities

This time of year is always busy with events and every year Google Cloud Next, Google’s annual cloud event, has many exciting announcements. Usually, there are so many ads I could write a book about each of them.

It was the highlight of the show for me Six Five Podcast “On the Road” With co-host Daniel Neumann he was joined by Vint Cerf, Google’s chief Internet missionary and one of the co-inventors of the Internet. This talk is about the journey from creating the internet to developing the cloud. Just such an honor and privilege!

I want to cover some of the ads that caught my eye, particularly regarding Google’s continued investment in its customers and partners. Let’s dive in.

Open Data Ecosystem

Business digital transformation has turned data into digital gold, creating new business value in the cloud. Often the biggest hurdle is the data because it resides in multiple formats within a cloud or hybrid cloud system.

Combined with Google’s ongoing support of more than 40 data platform partners that offer validated integrations through the Google Cloud Read-Big Query initiative, Google has announced its ability to analyze unstructured and streamed data in BigQuery. To put this in perspective, Google reports that up to 90% of all data from an organization is unstructured data.

Google’s BigLake now supports all major data formats, including Apache Iceberg and Linux Foundation Delta Lake, with APachi Hudi on the horizon. Google also announced a new, integrated BigQuery experiment for Apache Spark that integrates SQL fonts into BigQuery routines. As data standardization becomes increasingly complex, Google is making it easier for organizations to access data.

Google launched Vertex AI Vision, an extension to Vertex AI that helps data practitioners better visualize data. Google says it helps organizations build and deploy computer vision applications to understand and use data. I’m curious to see Vertex AI built in the cloud. As the number of IoT devices increases, I am interested to see what capabilities Vertex AI Vision has on IoT devices with cameras or even sensors to increase company productivity and efficiency with IoT insights.

I was also very impressed with Translation Hub, a drag and drop tool for translating the final output. For example, I can drop a PDFd research paper into the translation center, choose the languages ​​I want, and output 24 different technical documents, each translated.

When an organization looks at its data and builds a data ecosystem for applications and tools, the fastest and most effective path toward business value should be at the forefront of its concerns. Google’s ability to make data accessible and easy for the organization to turn data into insights is why many growing companies choose Google Cloud. Eight hundred software companies choose to build products on Google Data Cloud.

Software Delivery Shield

The supply chain is one of the most challenging ways to navigate this volatile economy. It is no secret that current events, particularly over the past half decade, have made the supply chain increasingly difficult to predict and manage. On top of this difficulty, an enterprise’s supply chain infrastructure and software delivery pipeline are vulnerable to cyber attacks.

Google announced Software Delivery Shield, which fully manages software Supply chain security and provides modular capabilities to build secure cloud applications. What I like about Software Shield is that it is modular and proactive. It is ideal for developers to access secure, fast, and customizable development environments. Google has proactively targeted security vulnerabilities within the supply chain. Google says it has built-in security measures like VPC Service Controls, no local source code storage, private in/out, forced image updates, and IAM access policies.

I also want to point out that Google is working with the developer community, the public sector, and its partners to address these cybersecurity issues within the supply chain. It’s part of Google’s $10 billion commitment to enhance cybersecurity and is working to create industry-wide standards and frameworks to keep supply chains secure. I think Google has put a lot of work into their overall software delivery shield on purpose by listening to those affected by cyberattacks.

Security Operations Chronicle

Google also addresses cybersecurity threats related to digital trends such as mixed business. Hybrid and remote work has made it difficult for companies to manage and address security threats with assets that are not connected to a secure, controlled network.

Google announced Chronicle Security Operations, which combines Chronicle Security and Event Management (SIEM) technology with security coordination, automation, and response (SOAR) solutions from Google’s recent acquisition of Siemplify.

The challenge in tackling cybersecurity for remote and hybrid work is that the boundaries are blurred when home environments become work environments. I think Google tackles the challenge by sticking to the limits of the cloud and approaching hybrid and remote work from an interactive point of view. The best approach to proactive cybersecurity is a fast and actionable reactive approach. I believe that Chronicle Security Operations is equipped with the right tools to quickly and intelligently address cybersecurity threats.


Google has announced that it is expanding its partnership with Accenture. Accenture is a consulting firm that provides digital, cloud, and security services. New partnership investments, according to Google, include:

· Google Cloud Talent Creation: Accenture will expand to 15,000 Google Cloud certifications in application modernization, data analytics and artificial intelligence, mainframe migration, cybersecurity, and sustainability.

· New solutions powered by Google Cloud: Accenture and Google Cloud will also develop solutions and accelerators for niche industry use cases, such as customer conversion, sales and marketing optimization, intelligent analytics, visual inspection, and more.

· New global innovation hubs: Accenture and Google Cloud will invest more in new joint innovation centers in Dublin and other global locations to quickly iterate, pilot and deploy innovative solutions on Google Cloud. The Joint Engineering Center of Excellence will address specialized technical use cases for data analytics, artificial intelligence, machine learning, application modernization, infrastructure, security, and SAP.

· ai.RETAIL optimized for Google Cloud: Accenture’s integrated retail platform, ai.RETAIL, is optimized to harness product discovery in Google Cloud and Vertex AI capabilities to help businesses improve consumer engagement and conversions and make supply chains more sustainable.

I think this partnership is beneficial for both parties. For Accenture, this partnership expands knowledge and skills related to its core value proposition within data analytics with one of the world’s most advanced cloud, software, artificial intelligence, and analytics companies. 15,000 Google Cloud Certificates have been reported and new additions to innovation centers around the world.

Google, through Accenture, is expanding its reach across Accenture’s offerings and deepening its impact on cloud industry standards. Furthermore, Accenture and Google are working on new solutions that address industry use cases allowing Google to extend its cloud offerings across more customer needs.


Google has continued to deepen its capabilities in artificial intelligence and analytics by expanding its open data ecosystem. It has included unstructured, flowing data in its BigQuery view and added support for major data formats such as Apache Iceberg. The company has done well in handling analytics and AI and then expanding into “inf” workloads like SAP.

Google has addressed cybersecurity challenges within supply chains with Software Delivery Shield and within hybrid and remote environments with Chronicle Security Operations. While I prefer seeing cybersecurity for hybrid and remote environments proactively handled, I believe Google Cloud addresses cybersecurity within its borders quickly and aggressively. While Google doesn’t talk about it, I will. When was the last time we heard about a Google breach? I will wait.

Google’s enhanced partnership with Accenture is something I see as beneficial for the entire cloud industry. Google has a lot of wisdom inside the cloud. If the goal is to develop a more innovative cloud industry through new solutions, education, and customer offerings, I believe the partnership enables these goals.

A common theme I’ve seen across Google Cloud Next, even in ads I haven’t covered, is that Google is investing in technologies that benefit its customers today versus tomorrow. This investment includes intentional partnerships and a focus on meeting customer needs. An open data ecosystem, a secure supply chain, a secure remote and hybrid environment, and an in-depth partnership with Accenture are all investments in Google Cloud customers.

Note: Jacob Freeman contributed to this article.

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