How to overcome high digital transformation failure rates

Digital transformation is just a never-ending lesson about change. Those who adapt to it are more successful than those who don’t. However, it is an enterprise level activity where people have to come first.

When discussing a company’s digital transformation journey, the focus is usually on technology. After all, it is technologies like artificial intelligence and automation that provide the efficiency and speed that take a company a long way.

But digital transformation is not just about technology. It redirects the mindset of how your business creates value for customers and empowers your employees along the way.

Many employees, by nature, are not resistant to change – they are skeptical. In the case of digital transformation technologies, it is natural for them to wonder,

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  • How will it affect them and their team?
  • How will their job role change due to the transition?
  • If they have the right skills to transition to the new reality and how will the company support them?

As a decision maker, your job is to communicate what digital transformation is for your organization and how you should think of the employee experience just like the customer experience.

See also: ROI for digital transformation is still elusive

How does employee experience affect digital transformation?

First and foremost, your employees will lead your digital transformation initiatives. So start thinking about your employees because they will be working with new technology and processes on a daily basis. The benefits of a good digital employee experience include:

1. Increase productivity

Providing the right tools to the employees will definitely affect their productivity. The right technology is required to simplify the tasks on the hands of your employees. Without it, they have to devote more time and energy to bypassing inefficient systems or developing their own ways of completing daily tasks.

Providing simple technology solutions such as a central digital workplace will make information more accessible. It will prevent context switching and facilitate easy use of applications/programs. As a result, employees can do more in less time, which leads to increased productivity.

2. Workforce Harmonization

By focusing on employees, they can be empowered and transformed into a fully compatible workforce. Shifting from traditional business structures and hierarchies will improve internal communication, employee morale, and knowledge sharing. Therefore, employees are more likely to contribute positively.

3. Better customer experience

When your employees’ digital interactions are simple, both the employee and customer experience will improve. Streamlining customer interactions by introducing elements such as automation will help employees focus on customers who need more in-depth support. This allows your employees to overcome customer dissatisfaction. In addition, your customers will also get a promising view of your company with which you can form partnerships to open new markets.

4. Revenue growth

Happy employees are productive, and productivity will eventually help your business generate more revenue. In fact, Fortune Analyze it It found that employees who are happy to work in an organization have strong financial performance. So improving the employee experience will have a promising impact on your bottom line.

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What are the challenges in prioritizing employee experience?

Enforcing optimal employee experience is not a smooth process. Knowing the obstacles in advance will help you prepare.

Challenges in aligning digital transformation with the employee experience in your organization include:

1. Cost

To build quality employee experience, a large amount of financial investment is required. To obtain the required financing, you need to explain how up-front investment balances long-term and short-term financial gains.

2. Gain the support of stakeholders

You need to overcome resistance to the dangerous phrase, “This is the way things are always done.” Convincing stakeholders that digital transformation is worth the investment is just one hurdle. You may also need to convince employees at the outset that the learning curve that comes with using new technology will make their work more meaningful.

3. Technical stack

Outdated technology is a major contributor to low productivity and performance. To introduce new technology into the business, you need to track employee resistance that could hinder the introduction of such initiatives. This rejection must be taken into account with any digital transformation strategy.

4. Change management

Digital applications will always accompany multiple transformations and changes. So your employees must be properly trained. Even your work flows and business processes need to change. This type of organizational transformation will require comprehensive planning and adaptability.

Best practices for enhancing employee experience for digital transformation

Consider these best practices for successfully moving digital transformation initiatives in your organization:

1. Put your people ahead of technology

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The technology and tools you choose should serve your employees and address their pain points. Collecting feedback from employees will help you determine what will free them from working efficiently. Technology should make the lives of your employees easy. Any effort that does not focus on a positive employee experience will fail to achieve its goals.

2. Describe what you want to achieve

When you venture into a digital transformation journey, visualize your employees as your customers. Clearly communicating your digital transformation vision for the company is just as important as creating a strategy. You won’t be able to go any further if your employees aren’t upfront on your digital transformation journey.

Whether you have 10 or 1,000 employees, a closed office environment will lead to fear, rumors, and even anger at times. As a result, it is completely normal for employees to respond and question. Therefore, they need to understand the vision of the new company and what needs to be done to achieve it.

Consider explaining the following to your employees,

  • What does digital transformation mean for your company?
  • Why is your organization undergoing this change?
  • What new technologies will be introduced in daily activities?
  • How long is the shift?
  • How will you prepare employees for the transition?

3. Assemble a multifunctional squad

A cross-functional group of individuals who contribute from diverse perspectives must take the lead in implementing the employee experience strategy; Guide your cross-functional team to think in terms of technology, business processes, and organizational structure so that they can highlight the issues in the table.

For example, the team could have human resources as the leader, internal communications to encourage the process, information technology to put the tools into practice, and key personnel to test the experiment tools.

This will allow leaders and team managers to better understand and discuss things with their team members. Employees will also feel more comfortable getting this information from their line managers.

All of these initiatives will prepare employees for the digital transformation journey, provide transparency, and remove fear, uncertainty and uncertainty.

4. Research and technology selection

The world is changing at a rapid pace, and new technologies are being introduced at lightning speed. Therefore, as part of your digital transformation plans, you need to spend some time understanding how different technologies affect your organization.

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Many companies have dozens of technologies to digitally transform their business processes. This will create friction and information silos. So you need to invest in tools and systems that will simplify, not overwhelm, your employees’ digital experience.

You need to be able to customize every aspect of the employee experience through the technology you choose – the tools and information that is delivered to each employee, the channels through which it is delivered, and how employees are notified. This level of careful targeting and coordination will personalize each employee’s experience.

5. Don’t change everything at once

The rush in digital transformation initiatives will cause chaos and conflict. You need to strike a balance and, at the same time, maintain your employee experience. So, break the changes into small parts.

Start with one and then move on to project by project. This will allow you to monitor employee usage of tools in real time. It will give you an idea of ​​the areas that require “learning, adapting and developing”.

6. Provide training

You should support your employees through the transition process by providing appropriate technical assistance. Without training, your employees will not experience the new approach and will end up disappointed. You can also motivate employees by offering incentives such as awards, vacation, or free meals for successful completion of training.

summed it up

Digital transformation is just a never-ending lesson about change. Those who adapt to it are more successful than those who don’t. However, it is an enterprise level activity where people have to come first.

The path to experiencing a positive workforce is a daunting task and requires a lot of changes, but the potential business benefits are well worth the effort.

Remember that it all starts with educated, motivated and engaged employees. Their loyalty leads to happy customers, which in turn leads to happy shareholders and a digitally progressive organization.

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