Save your money and keep your cool – Black Friday starts now

Tommy Tindall

October is the new Black Friday.

At least that’s the impression some retailers give. Target and Amazon are heading into the hot month with big discount events this week and the next in a row.

Shoppers may find early sales a good way to do this Saving Money On gifts now. But don’t panic if you’re not feeling the holiday spirit yet.

a september study In holiday shopping by global intelligence firm Morning Consult, he notes, “Retailers’ current strong bids may signal an ‘always-on’ discount strategy through the end of the year.”

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It should come as a relief for those hoping to skip the Dawn Patrol and avoid the shopping cart scramble the day after Thanksgiving (November 25th this year).

Companies compete for your money

“While a lot of people say they are trying to spend less this year, their actual spending forecast is very similar to 2021,” Claire Tassen, retail and e-commerce analyst at Morning Consult, said in an email. “We will see people making more swaps to absorb the inflated prices.”

The frenzy of early holiday sales shows retailers are vying for “a piece of that pie,” says Trae Bodge, smart shopping expert at

“Consumers only have so much to spend, so retailers hope to motivate them to shop early and spend [at their stores] versus their competitors,” says Budge.

Target’s deal days run from October 6-8, while Amazon’s Early Access sale — unofficially called Prime Day 2 — happens a week later, on October 11-12.

Both merchants are touting significant savings on tons of products, including household goods, electronics, clothing and toys. Amazon will almost certainly be discounting its popular Alexa devices and presenting a new Top 100 list with a curated selection of the best deals (if you’re worried about how to get it all figured out). Exclusive Amazon sale for Prime members. Target selling is open to all.

Be your own version that plans for the future

While these early sales are a good opportunity to start holiday shopping, Bodge cautions against feeling a false sense of urgency.

“Try to stay on task,” she says. Usher in gift season with a list of recipients, ideas on what to buy and a company holiday budget It is a type of shopping system that helps keep people out of debt.

Planning will help you shop deliberately and avoid unnecessary strikes batch purchase.

Do your research to get the best price

Speaking of rush, there’s really no reason to cheat on a bad deal in the era of mobile screen dominance. Do your due diligence and compare the price of the product elsewhere before paying in store or online.

Bodge says installing a browser extension that searches the web for promotional codes is an easy way to provide “more retail sales.” She loves CouponCabin. Honey, Rakuten, and Camelizer are some of the other popular additives that you can try.

Buy with peace of mind

A longer discount season also means less pressure on you. You can get or make a deal, with fewer consequences.

“The nice thing is that a lot of retailers will offer extended price protection,” Bodge says. “If you’re going to buy something now, and then see it at a lower price later, you can ask to get the difference back,” she says.

For example, Target’s holiday price match guarantee runs longer this year, from October 6 to December 24.

Distressed purchases will also be forgiven. Many reputable retailers have been known to extend return periods for gifts purchased now in early January.

Keep in mind what you really need

Wondering why the topic of supply chains hasn’t come up yet? In a little development, some stores may already have a lot of stock this year.

One such example, Budge says, is casual wear. Retailers have doubled down on hoodies and joggers during the pandemic, but with so many people now returning to the office (in regular pants, mind you), stores will be looking to unload a lot of sweat suits, she says. Furniture may also be available.

“Consumers should be aware of what they really need to buy, and refrain from buying non-essentials because they are at a huge discount right now,” says Budge.

Spread some joy

It’s been a tough year for a lot of people, but the stores are clearly competing hard for your business, don’t waste time (it’s the first week of October).

Even if you miss early sales at Target and Amazon, there will be more to keep track of.

“Retailers will be competing with each other to create that excitement throughout the holiday shopping season,” says Budge.

It’s Black Friday all season long.

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