The most important musical act on TikTok is a group of Jewish teens singing orthodox pop songs in Hebrew

TikTok’s latest music craze has nothing to do with pop stars or Top 40 songs. Instead, users are concerned about a 2007 recording of a chorus of Jewish boys singing an orthodox pop song in Hebrew.

The now-adult members of the Miami Boys said they are still trying to wrap their heads around their new viral fame.

The 15-year-old’s performance of the song “Yerushalayim” (which translates to “Jerusalem”) has been viewed on the platform more than 7 million times.

The clip highlights four soloists — David Herskowitz, Benjamin Abramowitz, Yoshi Bender and Akiva Abramowitz — who are quickly becoming a sense of their own rights on the podium.

“No idea what they’re saying but David killed it,” one person wrote in the video’s comment section.

“[I don’t care] What anyone says, Yoshi is what sets the tone,” another wrote.

Another commented simply, “Kpop (Kosher pop)”.

The newfound fame was funny and completely unexpected for the soloists from the original video.

“We’ve never had a confession like this before,” Abramowitz said. “It’s amazing.” “The fact that everyone in the world likes this even though they don’t understand the language…I try to put my head around it.”

Abramowitz, 24, and Herskovitz, 27, joined the choir at about age nine and left at age 14.

They said they weren’t on TikTok before the video went viral and instead learned how big it was from friends and family members who texted them that they were a TikTok celebrity.

“I hadn’t seen that video of myself in probably ten years, so it was really funny to watch,” Herskovitz said.

The video was posted on August 21, but its popularity only started to spread over the past week. As of Wednesday, more than 6,600 videos have used the Yerushalayim audio.

Since then, Herskovitz created an account in which he posted a few videos with the Miami Boys Choir theme. Abramowitz said he created an account but hasn’t posted anything yet.

The Miami Boys were founded in 1977 by Yarashmail Begun in Miami Beach, Florida. She later moved to New York City, although she kept her original name. Dozens of her performances are available on YouTube and the choir website. The group also releases an album every year.

The group organizes events around major Jewish holidays and tours locally and internationally – although tours are temporarily suspended during the coronavirus pandemic.

Begon’s son, Chanania Begon, started a TikTok account on the Miami Boys Choir a little over two months ago.

“I told him, ‘Dad, we have to get on TikTok. … There is a chance, no one knows for sure, but there is a chance something crazy could happen,” Chananya Begun recalls telling his father.

He said he believes the chorus could become a sensation on TikTok because orthodox pop music is “so real, real, deep…and it’s an intense pursuit of excellence.”

The original video became so popular on the platform that some even bought the full version.

So far, they said, members of the 2007 choir have no concrete plans to reunite. But some of them, who said they had not been in touch for many years, formed a group conversation and said they were interested in getting together – perhaps to make new music.

Herskovitz put a song he wrote, produced, and sung called “You” on TikTok. Abramowitz, who is residing to become a gastroenterologist, said he occasionally sings with his brothers but is considering making music a bigger hobby after the overwhelming response to the 2007 video.

“I think maybe I’ll focus a little bit more on the music and show people, if they really want to watch it, what I might offer,” Abramowitz said, adding that he’s considering uploading the music to his new TikTok account.

Herskowitz said there’s an additional beauty in the nostalgic video that’s going viral: seeing it is received favorably, with very few anti-Semitic comments posted.

“There is a lot of hate, a lot of negativity, and a lot of difference in the world,” Herskovitz said. “And seeing people unite and love something so positive and pro-Israel and pro-Judaism, I think that was very nice, and it really surprised me.”

revision (September 29, 2022, 12:30 PM ET): An earlier version of this article translated a song title incorrectly. “Jerusalem” means “Jerusalem,” not “Holy Gold.”

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