With HFSS (High Fat, Salt or Sugar) regulations coming into force in the UK at the beginning of this month affecting both physical and online promotion on some items, followed by TV and online advertising restrictions from the start of 2023, the confectionery industry The industry will be looking closely at “The Bar” in Valio.
The Helsinki-based company behind the concept helps manufacturers in the industry create healthy products with less sugar and natural ingredients, without compromising the familiar taste.
Bar milk chocolate has 30% less sugar than regular milk chocolate, which was achieved by using the company’s own milk powder solution in the recipe. The solution makes it possible to reduce the natural sugar in any milk chocolate product, and in this way “could revolutionize the confectionery industry”.
“Awareness is growing of the importance of health on people’s lips, as well as milk chocolate that people want to enjoy conscientiously.says Valeo at the launch event earlier today.
With the power of artificial intelligence, I designed a bar of “future-enhanced milk chocolate” together with artisan chocolate. The bar combines all the changing preferences of people’s cravings while also eating less sugar. This is made possible thanks to the dairy company’s unique milk powder solution.
The future of milk chocolate
Valio created the futuristic concept with the local chocolatiers at Kultasuklaa, which means that Valio herself did not switch to the chocolate industry. The bar is a proof of concept of what a dairy company’s milk powder solution could do and what the future of milk chocolate could look like.
“The needs and preferences of global milk chocolate lovers are changing. A growing awareness of health challenges is affecting the confectionery industry as governments around the world have already begun to regulate the use and consumption of sugar. With our Valio Bettersweet solution, the taste remains the same despite the reduced amount of sugarsays Timo Bagari, Senior Vice President of Valio.
Last spring, the company, using artificial intelligence, analyzed more than 1.5 million public discussions related to milk chocolate around the world and polled hundreds of people about their preferences regarding chocolate. The AI analysis was produced by Finnish company Aiwo Digital in collaboration with the Valio Consumer Insight team.
“We wanted to reveal the most delicious and hidden desires of lovers of milk chocolate. By connecting the capabilities of artificial intelligence, human craftsmanship and design with our knowledge of milk powder, we have been able to create the chocolate of the future. Monitoring and organizing conversations on social media enabled us to draw conclusions about true consumer preferencesBagari says.
Valio’s results showed silent signs and new trends for milk chocolate with two main conclusions. First, there is no single preferred chocolate taste, filling or size as consumers want to enjoy different types of milk chocolate in different situations. Secondly, people want to indulge in milk chocolate in good conscience. Taste and sweetness are very important but at the same time consumers want their milk chocolate to be healthy and natural with little sugar.
A healthier dream
The recipe for healthy dream chocolate was based on AI results: five different chocolates with less sugar. Each chocolate has a different taste and texture designed to suit a different use case: impulsiveness, craving, exhilaration, hunger and relaxation.
From bite to bite, discover new sensations and build on each other gradually. Designed by professional designers, the strip’s topographic design allows the layers to be easily separated for enjoyment at a ‘appropriate time’.
“Bar Chocolate Flavors are a new kind of alternative to the traditional box of chocolate, where different chocolate flavors are fused together rather than separated. Each layer of milk chocolate is made to suit different situations in life. In addition to the regular milk chocolate flavour, the other layers are enhanced with nuts and biscuit crumbsBajari says.